Oxfam has a profound history of studies and campaigns to pressure big discounter chains on acting fairer and more sustainable in the production of fruits.
The Fit for Fair campaign generates pressure and public interest for the conditions of labor and environmental issues in the production of pineapple in Costa Rica.
During the trip to Costa Rica we did very classical research interviewing workers at the gates of the pineapple farms and talked to many activists who fight for a fair and sustainable production of pineapple in their country.
Some of our Instagram postings got picked up by spiegel.de alongside an article on the subject.
This project was realized in cooperation with Dreinull Motion.
Trailer for the campaign
Facebook trailer on the implications of extensive pineapple production in Costa Rica